Shopify Pricing in 2026: The Complete Guide to Every Plan

The core plans

• Starter — $5/month — a lightweight plan for selling via social and link-in-bio rather than a full storefront. Note this is no longer free: Shopify retired the free tier along with Linkpop, its standalone link-in-bio tool, in 2025 — Starter is now a paid plan with a 3-day free trial ahead of it.
• Basic — $39/month ($29/month billed annually) — a complete online store for a new or small business.
• Grow — $105/month ($79/month billed annually) — added reporting, lower transaction rates, and features for scaling businesses.
• Advanced — $399/month ($299/month billed annually) — advanced reporting and the lowest card-processing rates on the self-serve tiers, built for higher-volume stores.
• Plus — from roughly $2,300–$2,500/month on longer-term contracts — Shopify's enterprise tier, with native B2B, multi-store/multi-market management, and dedicated support. Above a certain monthly GMV, Plus pricing shifts from a flat fee to a revenue-share platform fee — see our dedicated Shopify Plus pricing breakdown for the full mechanics.
• Agentic — $0/month, launched April 2026 — no online store required; you upload a catalog and your products get syndicated into AI shopping surfaces (ChatGPT, Gemini, Copilot, Perplexity, the Shop app). Standard Shopify Payments rates (2.9% + 30¢) still apply per sale.

UK pricing runs (monthly-billed / annual-billed): Starter £5, Basic £25/£19, Grow £65/£49, Advanced £344/£259, Plus from £1,800. Always check Shopify's own pricing page for your specific country — plan pricing is set per market and revised periodically, and monthly-vs-annual billing makes a real difference at every tier.

The cost most guides skip: card processing rates

Every plan carries a different rate for card processing when using Shopify Payments: roughly 2.9% + 30¢ on Basic, 2.7% + 30¢ on Grow, and 2.5% + 30¢ on Advanced for online transactions (Plus runs lower still, commonly cited around 2.15% + 30¢). For a store doing meaningful volume, the processing-rate difference between Basic and Advanced can outweigh the plan price difference itself — this is the calculation most "which plan should I choose" content skips entirely.

What plan comparisons usually leave out entirely

• Apps. A typical store runs several paid apps for reviews, email, subscriptions, or upsells — commonly an extra $50–$300+/month depending on your stack, and a direct driver of the page-speed issues covered in our Shopify speed optimization guide.
• Theme cost. Premium themes are a one-time $150–$450 in most cases, though the current free theme lineup (Dawn, Horizon, and their sibling themes) has closed a lot of that gap — see our free vs. premium Shopify themes breakdown for the real decision math.
• Implementation and development. Plan pricing is the platform cost, not the cost of actually building and maintaining the store — a meaningful budget line for any business past the DIY stage.
• Third-party payment gateway fees, if you use a gateway other than Shopify Payments — Shopify charges an additional platform fee on top of your gateway's own rate in that case: roughly 2% on Basic, 1% on Grow, 0.5–0.6% on Advanced, and 0.2% on Plus. Our Shopify Payments vs. third-party processors guide covers when paying that extra fee is still worth it.

Which plan for which stage

• Testing an idea or selling primarily through social/marketplaces: Starter is enough to begin.
• A new store finding product-market fit: Basic covers a genuine online store without over-paying for reporting you won't use yet.
• A scaling brand needing better reporting and lower processing rates: Grow becomes worth the price difference once volume justifies it.
• A high-volume store where processing-rate savings alone offset the plan cost: Advanced.
• An enterprise brand needing native B2B, multi-market, or multi-store management: Plus — and at that scale, the conversation is less about the plan price and more about total cost of ownership versus your current platform, which is exactly what we cover in our Magento to Shopify migration guide for brands moving off legacy enterprise platforms.

FAQs

What is the cheapest Shopify plan? Starter, at $5/month, though it's built for social/link-based selling rather than a full storefront — Shopify retired the free tier in 2025. Basic at $39/month ($29 billed annually) is the cheapest full online-store plan.

How much does Shopify Plus cost? Roughly $2,300–$2,500/month as a base fee on typical multi-year contract terms, converting to a small percentage of monthly GMV above a certain revenue threshold. Final enterprise pricing depends on your specific requirements and negotiated terms — see our full Shopify Plus pricing breakdown for the mechanics.

Does Shopify pricing differ by country? Yes — for example, UK pricing runs £25/£19 (monthly/annual) for Basic, £65/£49 for Grow, and £344/£259 for Advanced, not a direct currency conversion of the US pricing. Always check Shopify's own pricing page for your market.

What's the real monthly cost beyond the plan price? Card processing fees, paid apps, and any development or implementation cost — for many stores, these add up to more than the plan fee itself.

Should I choose the cheapest plan available? Only if you're pre-revenue or very early — the processing-rate savings on higher tiers frequently outweigh the plan price difference once you have meaningful transaction volume.

What is the Shopify Agentic plan? A $0/month plan launched in April 2026 for selling through AI shopping assistants (ChatGPT, Gemini, Copilot, Perplexity) rather than a traditional storefront — no online store required, standard Shopify Payments rates still apply per sale.

Our take

The plan price is the least important number in a real Shopify budget once you factor in processing rates, apps, and implementation. If you're trying to figure out which plan actually makes sense for your specific volume and stack — or whether you've outgrown your current one — talk to us about a Shopify strategy consultation and we'll run the real numbers with you.