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Shopify agency for D2C brands

We build your Shopify store. Then we stay to grow it.

Design, engineering, marketing and AI in one team. The people who launch your store are the people who scale it.

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obeetee.inVisit live store ↗
Obeetee India Shopify store homepage, built by Carryup

Obeetee India Rugs & textiles

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01 / 09

D2C brands across fashion, home, wellness & more — every one on Shopify

ObeeteeThe Last ApeMotodriftFurnishkaThe Basics WomanGolden TongueWUD HomesWorld of TojiIndian HerbsAnantham SilksATOMChairs & CompanyFurniversalQbit
How we work

From first call to a store that keeps growing.

  1. 15–10 days

    Audit & scope

    We go through your store, numbers and goals, then send a fixed scope and price. No generic proposal.

  2. 22–8 weeks

    Design & build

    Everything is built on a private staging store first, so your live store keeps selling until launch day.

  3. 3Ongoing

    Launch & grow

    The same team stays on for marketing, CRO and support, so nothing gets lost in a handover.

Latest thinking

Fresh from the Carryup desk.

Visit the blog →
Blog

GoKwik vs Razorpay Magic Checkout vs Shopflo vs Fastrr: Best One-Click Checkout for Shopify in India

Every Indian D2C brand on Shopify gets pitched a one-click checkout. GoKwik, Razorpay Magic Checkout, Shopflo and Fastrr look alike on a sales call, but they work in two very different ways, and that decides what you pay Shopify, what you give up and how much policy risk you carry. Here is how they compare, a worked cost model, and how to choose for your stage.

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Blog

Shopify Fall '26 Edition Explained: Every Major Update, What Matters and How to Use It

Shopify's Fall '26 Edition shipped 150+ updates on October 28, 2026: a rebuilt Sidekick, Canvas, Shop.md, Shop Pay inside AI agents, an agent knowledge base, Shopify Protect, Campaign Autopilot for every merchant and a new theme architecture. Here is a plain-English breakdown of what each update is, who it matters for, and exactly how to use it.

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Case study

Minimalist Became a ₹2,955 Crore Skincare Brand While Most of Its Customers Checked Out on Amazon and Nykaa — Because Its Own Store Was Doing a Different Job

The Jaipur brand went from 750 hand-filled bottles to a Hindustan Unilever acquisition in four years. The surprising part is how little of that revenue ever went through its own website, and why the founders were fine with that.

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Questions we hear a lot.

Can't find an answer? Reach us at hello@carryup.in

Full FAQ →

Discovery and scoping takes 5–10 days. A full Shopify Plus build runs 5–8 weeks. CRO retainers are rolling, with A/B test results typically landing within 2–3 weeks of going live.

A theme-based store runs $2,000–$6,000 and takes 2–4 weeks. A fully custom design starts around $10,000 and takes 3–6 weeks. Custom apps start from $5,000. Every project gets a fixed scope and price before work starts.

We make your store as easy as possible for them to find and trust. AI agents such as ChatGPT, Copilot and Meta's assistants read product data from Shopify Catalog, so we fix Catalog eligibility, clean up product and structured data, and publish accurate facts in Shopify's agent knowledge base. No one can guarantee an agent will recommend you, but a store agents can read clearly gives them a reason to.

Both. We work with new D2C brands that need to launch on Shopify correctly from day one, and with established brands doing ₹10Cr–₹500Cr GMV who want to grow faster from their existing base.

Yes. We're based in Bengaluru and build for D2C brands in India and abroad, including Obeetee's UK store. Work runs async with scheduled calls, and we quote in USD, GBP or INR.

We start with a store audit covering analytics, session recordings and funnel drop-off. Then we rank a test backlog by revenue impact, run tests every two weeks and send you a results brief after each one.

Yes. Most clients begin with a project, then keep us on a monthly retainer. Care & support retainers start from $500 a month and growth retainers from $1,500 a month, with a 3-month minimum so the work has time to show results.

A freelancer gives you execution without strategy. A general agency gives you strategy without deep Shopify engineering. Carryup only works on Shopify, so design, engineering, growth and AI come from one team that knows the platform inside out.

Guide

Choosing a Shopify agency in India: what to check before you sign

Most agency homepages tell you how good the agency is. This section is the other half: what a Shopify agency should actually do for a D2C brand, what it costs, and how to tell whether one is a fit, including whether that agency is us.

What does a Shopify development agency actually do?

At the simple end, it sets up a theme, configures payments, shipping and apps, and launches the store. At the deeper end it builds what a theme can't: custom sections and product pages, checkout extensions and Shopify Functions on Plus, custom apps, headless Hydrogen storefronts, and integrations with ERPs, PIMs and CRMs. In 2026 it also means making the store readable to AI shopping agents. The better agencies stay after launch for maintenance, speed, technical SEO and conversion work, because a store is software that keeps changing, not a one-time deliverable.

Is your Shopify store ready for AI shopping agents?

Shoppers now buy inside ChatGPT, Gemini, Google AI Mode and other assistants, with checkout powered by Shopify and the order landing in your admin. Those agents choose products from Shopify Catalog and the facts you publish in Shopify's agent knowledge base, so readiness comes down to three things: your store is eligible for Catalog, your product and structured data are complete (prices, stock, variants, GTINs, brand), and your policies are published as clear facts. Shopify's Fall '26 Edition made every store agent-ready at the checkout level by default. Whether agents pick your products is still down to your data.

How much does a Shopify store cost in India?

Our own published ranges are a fair benchmark. A theme-based store runs $2,000–$6,000 and takes 2–4 weeks. A fully custom design starts around $10,000 and takes 3–6 weeks. Custom apps start from $5,000. Ongoing support retainers start from $500 a month, and growth retainers covering paid media, SEO, email and CRO start from $1,500 a month. Quotes far below these usually mean a pre-built theme with light setup — which is sometimes exactly the right call for a first store.

Do you need Shopify Plus?

Not to start. Standard Shopify handles most D2C brands well into the crores. Plus starts to pay for itself when you need checkout customisation through Checkout Extensibility and Functions, native B2B wholesale, multiple expansion stores, or higher API limits for heavy integrations. A good agency will tell you when you are not there yet rather than selling you the upgrade.

Agency, freelancer, or in-house team?

A capable freelancer is often the best value for a first store or a contained piece of work. An agency earns its fee when the work spans design, engineering and growth, when the store needs to keep running while it changes, or when one person leaving would strand your codebase. In-house makes sense once there is a steady, full-time stream of Shopify work — usually well after product-market fit.

Why a Shopify-only agency?

Shopify ships two Editions a year with more than 150 updates each. Fall '26 alone brought checkout inside AI agents, a rebuilt Sidekick, a new theme architecture and a rebuilt Hydrogen. Staying current on that is a full-time job. An agency that also builds on WooCommerce, Magento and custom stacks spreads that attention across several ecosystems. We only work on Shopify, which costs us some enquiries and buys depth on the one platform our clients actually run on.

Working with a Bengaluru team from anywhere

We are based in Bengaluru and work with D2C brands in India and around the world. Work runs async with scheduled calls, and every enquiry is read by a senior engineer. The process is the same whether you are in Bengaluru or anywhere else in the world.

What to prepare before you talk to any agency

Your current platform and monthly order volume, the apps you rely on, what is actually broken or blocking growth, a rough budget range, and any hard dates such as a launch or a sale. With those five things, a serious agency can give you a useful scope and price in the first conversation instead of a generic proposal.

Get started

Ready to grow your Shopify store?

Tell us what you're building. A senior engineer reads every enquiry. No pitch, no pressure.

What happens next
  1. 01
    A senior engineer reads it
    Not a sales rep. The person who reads it is the person who replies.
  2. 02
    A focused conversation
    We talk through your store, what you need and what it would honestly take.
  3. 03
    A clear scope and price
    Fixed scope wherever the work allows, so you know the cost before anything starts.
What do you need?Step 1 of 3

Pick everything that fits — this tells us who to bring to the call.

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