Shopify Design & Development
Theme setup, custom store design, and new Shopify store launches — the right way to start.
Explore →D2C brands across fashion, home, wellness & more — every one on Shopify
What we doDeep Shopify engineering.
All services →Deep Shopify engineering.
One specialist team.
Shopify Deep Engineering
Shopify Plus builds, migrations, headless & Hydrogen storefronts, Checkout Extensibility, custom apps & integrations.
Explore →Care & Support Retainer
Ongoing maintenance, bug fixes, uptime & security monitoring, and dedicated SLAs for Plus stores.
Explore →AI & Automation
From a simple bot that answers FAQs to agentic storefronts and AI support agents running your ops.
Explore →Growth & Conversion
Performance marketing, technical SEO, Klaviyo email & retention, and full-funnel CRO — tied to real Shopify revenue.
Explore →Start here
Strategy & Consulting
Not sure where to start? Architecture audits, platform roadmaps, and data & analytics — the front door to everything else.
Explore →Selected workBrands we've
View all work →Brands we've
engineered on Shopify.
Where the stack actually breaks
Four layers. One usually quietly failing.
Every Shopify build has the same four layers. When they're built by four different vendors, nobody owns the seams — and that's exactly where things break.
1Architecture
✕Apps and quick fixes stack up until nobody knows how the data actually flows.
✓We map the architecture first, so every feature and integration is built on a model that scales.
2Storefront
✕Theme, apps, and checkout were each built by a different vendor at a different time.
✓One engineering team owns the whole storefront, so a checkout change and a theme fix never fight each other.
3Integrations
✕Shopify, ERP, PIM, and CRM each hold a different version of the truth.
✓We build retry-safe, webhook-driven sync so inventory, orders, and customers stay consistent across systems.
4Performance
✕Pages and checkout slow down as apps pile up, and Core Web Vitals quietly fail.
✓We engineer to a performance budget — image pipeline, app audit, LCP under 2.5s — and monitor it after launch.
Not sure which of these four layers is actually costing you — or whether it's more than one?
Get a free architecture audit →The real differenceNot a better vendor.
Not a better vendor.
A different model.
The old way
- ✕A design shop, a freelance developer, and a separate app vendor — none of whom own the architecture
- ✕Every vendor blames a different one when something breaks
- ✕Custom work gets subcontracted to whoever's cheapest that quarter
- ✕Handoffs mean a two-week delay to ship anything cross-functional
The Carryup way
- ✓One engineering team across platform, custom apps, AI, and CRO
- ✓One point of accountability — nowhere to hide when something breaks
- ✓One codebase and one architecture, owned end to end
- ✓Changes ship in the same sprint, not across four separate contracts
Latest thinkingFresh from the
Visit the blog →Fresh from the
Carryup desk.
Discovery and scoping takes 1–2 weeks. A full Shopify Plus build runs 6–10 weeks. CRO retainers are rolling, with A/B test results typically landing within 2–4 weeks of going live.
Both. We work with new D2C brands that need to launch on Shopify correctly from day one, and with established brands doing ₹10Cr–₹500Cr GMV who want to grow faster from their existing base.
We start with a full store audit — analytics, session recordings, funnel analysis. Then we prioritise a test backlog by revenue impact, run tests fortnightly, and send you a results brief every two weeks.
Yes. Most clients begin with a project, then move to a monthly retainer covering CRO, Shopify development, and analytics. Retainers start at ₹1.5L/month.
A freelancer gives you execution without strategy. A standard agency gives you strategy without deep Shopify engineering. Carryup is a specialist team that only does Shopify — so you get both, fully integrated.
Get started
Ready to grow your Shopify store?
Tell us what you're building. We respond within 24 hours — no pitch, no pressure.
4-hour reply
On every business-day enquiry
Talk to an engineer, not a rep
The people who build — no account-manager layer
A clear, honest read
No pitch, no pressure — just where you stand
Shopify-only specialists
Focused experts, not generalists
Or reach us directly
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