Carryup
PARTNER WITH CARRYUP

Your Agency.
Our Technology Team.
Bigger Possibilities.

Partner with Carryup for the development, technology, integrations, websites, web applications, and e-commerce execution behind your client work — delivered under your brand, invisible unless you say otherwise.

White-label by defaultNDA before scopingShopify-only specialists
How the partnership flows
AgencyOwns the relationship
CarryupBuilds the technology
ClientGets the result
GrowthCompounds over time
The strategic case

You Stay Focused on the Relationship. We Handle the Technology.

Agencies don't need to build and maintain an expensive internal development team to offer real technical execution — they need a partner who already has.

Without a partner
  • ✕Hiring developers
  • ✕Managing technical teams
  • ✕Recruiting specialists
  • ✕Project delays
  • ✕Technical complexity
  • ✕Higher overhead
With Carryup
  • ✓One reliable technology partner
  • ✓Faster execution
  • ✓Scalable development capacity
  • ✓Technical expertise on call
  • ✓Predictable delivery
  • ✓More clients handled

Carryup becomes your technology partner, development team, technical delivery arm, white-label execution partner, product engineering partner, e-commerce development team, web application team, and technical consulting partner — one relationship instead of eight vendors.

Partnership types

Built for Every Kind of Agency.

Different agencies need the partnership to work differently. Pick the one closest to how you operate.

Expand your offering

What Agencies Can Sell With Carryup.

More services. Bigger projects. Higher-value clients. More revenue opportunities.

Your current offering
  • Strategy
  • Branding
  • Creative
  • Media
  • Marketing
  • Social
Add Carryup
  • Web Development
  • E-commerce
  • Web Applications
  • Integrations
  • Automation
  • Technical SEO
Result
  • More services sold
  • Bigger projects won
  • Higher-value clients kept
How it works

From first conversation to a standing partnership.

01 — Connect

Connect

Tell us about your agency and the type of work you handle.

02 — Align

Align

We understand your clients, workflow, technical requirements, and partnership model.

03 — Build

Build

Carryup handles the technical execution.

04 — Launch

Launch

Your client gets a polished, production-ready digital experience.

05 — Scale

Scale

Continue working together as your agency and client portfolio grows.

Ways to work with us

Five ways to work with us.

Not every agency needs the same relationship. These are the shapes a Carryup partnership actually takes.

01

White-Label Development

Carryup works behind the scenes as your technical team — your brand, your client relationship, invisible unless you say otherwise.

02

Referral Partnership

Refer clients who need technology and development work you don't want to deliver yourself.

03

Strategic Technology Partnership

Carryup becomes your long-term technical partner — the standing engineering relationship behind your growing client base.

04

Project-Based Partnership

Bring specific projects to Carryup for execution, scoped and quoted one at a time.

05

Dedicated Development Capacity

Reserve development resources for when your internal team needs additional capacity, on a monthly basis.

Questions

For agencies — answered.

Will our clients know Carryup did the work?

No — white-label is the default. We work under your brand, on your domain, in your tools, and we're happy to sign an NDA before any scoping. You own the client relationship start to finish.

Do you do staff augmentation or only fixed projects?

Both. We deliver fixed-scope white-label projects, and we embed senior engineers into your team on a monthly basis when you need capacity inside your own workflow.

What kinds of agencies do you partner with?

Media, social, marketing, branding, D2C, and performance agencies, plus non-technical shops and independent freelancers — see the partnership types above for how each works with us specifically.

How do you price for agency partners?

Fixed-scope quotes per project, or a monthly rate for embedded engineers. Either way the pricing is clean and predictable, so you can mark it up and protect your margin.

What does the NDA actually cover, and do you sign ours or yours?

We'll sign yours — most agencies already have a partner NDA their legal team is comfortable with, and using it is faster than negotiating ours. If you don't have one, we'll provide a mutual NDA to start from. In practice it covers three things worth checking are present: confidentiality of the end client's identity, data, and commercial terms; a non-solicitation clause so we never approach your client directly during or after the engagement; and confirmation that work product is assigned to you on delivery, so you can pass ownership to your client cleanly. We sign before scoping, not after — you shouldn't have to describe the project in the abstract to get a quote.

What happens if our client asks to speak to the developer directly?

That's your call, not ours, and there's no wrong answer. Most partners keep us fully invisible and relay technical questions themselves — we'll write the answer in plain language you can forward without editing. Some partners prefer to introduce us as their engineering team on a technical call, under your brand and your email domain, which usually works better on complex builds where relaying architecture questions through a third party slows everything down. A few bring us in as a named subcontractor because their client specifically asked who's writing the code. We'll operate under any of the three. What we never do is contact your client independently, quote them directly, or accept work from them behind you.

Per-project quotes or a retained bench — which should we choose?

Per-project works when the pipeline is lumpy and each build is genuinely different: you send us a brief, we return a fixed-scope quote with a timeline, you mark it up into your proposal, and your margin is locked before you sign anything. A retained bench works when Shopify work is a consistent line in your revenue: you reserve a set amount of senior engineering capacity each month at a fixed rate and spend it across whatever's live — a build one month, three small custom apps the next, a migration after that. The retained model prices lower per hour and guarantees availability during busy periods, but you're committing to the monthly spend whether or not the pipeline shows up. Agencies with fewer than roughly one Shopify build in flight at a time are usually better off per project.

Do you work in our repos and project tools, or your own?

Yours, by default. We work inside your GitHub or GitLab organisation, your Slack or Teams channel, your Jira, Linear, ClickUp, or Asana board, your staging environment, and your branching and review conventions. Commits land under email addresses on your domain when you want that. This matters more than it sounds: if we build in our own tooling and hand you a zip file at the end, everything you own afterwards is a black box, and your next developer has no history to read. Working in your systems from day one means the commit log, the pull request discussions, and the ticket history are all in your account already when the project closes.

What do we actually receive at handoff?

The full repository with intact commit history, a README covering local setup and the build and deploy process, documentation of every custom section, metafield, and metaobject we created and what it controls, an inventory of third-party apps and integrations with what each one is doing and why, environment and API credentials transferred to accounts you control, and a written record of known trade-offs and anything deliberately deferred. The test for a good handoff is simple: a competent Shopify developer who has never seen the project should be able to make a safe change in their first day without calling us. We also stay available for a defined post-handoff window for questions, and can move onto a support retainer if you'd rather not carry the maintenance in-house.

What if something goes wrong after launch — who is accountable to the client?

You are, contractually — it's your name on the engagement, and we don't undercut that. But you're not carrying the fix alone. Bugs traceable to work we shipped get fixed by us, at our cost, within the warranty period agreed at scoping. Beyond that window, or for issues caused by app updates, platform changes, or someone else's later edits, it moves to hourly or onto a retainer. The practical thing that protects you here is scoping honestly at the start: we'd rather tell you a timeline is unrealistic before you quote your client than discover it together three weeks in. Pushing back early is the whole point of having an engineering partner rather than a body shop.

Guide

White-label Shopify and web development, explained for agency owners

Most agencies that sell technical work don't want to run an engineering team. Hiring senior developers is slow and expensive, and once they're hired you're carrying them through every gap in the pipeline. But turning down a build because you can't staff it hands the whole account — strategy, retainer, and all — to someone who can. Carryup exists to close that gap: white-label development under your brand, scoped and delivered the way an in-house team would be.

This guide covers how those engagements actually run in practice — the confidentiality terms worth insisting on, who speaks to the end client, how per-project and retained-bench pricing differ, what handoff should include, and the situations where white-label is the wrong answer.

What white-label development actually means

White-label means the work is delivered under your brand rather than ours. Your agency signs the contract with the end client, sets the price, owns the roadmap, and presents the work. We build it — inside your systems, using your naming conventions and your review process — and we don't appear in the client relationship unless you decide to introduce us. The distinction matters commercially: your agency remains the vendor of record, so the retainer, future phases, and the account relationship stay with you.

How a white-label engagement is structured, step by step

The sequence is deliberately front-loaded. First an NDA, signed before any detail changes hands. Then scoping: we read the brief, ask the questions that usually surface the hidden work, and return a fixed-scope quote with a timeline. You price that into your own proposal at whatever margin you want. Once the client signs, we get access to your repository, your board, and a staging environment, and work in your normal cycle with demos scheduled so you always have something to show.

NDA, confidentiality, and non-solicitation

Three clauses do the real work in a partner agreement. Confidentiality should cover the client's identity, their commercial data, and your pricing to them. Non-solicitation should be explicit and time-bound in both directions. Intellectual property assignment should state that work product transfers to you on delivery or payment. We sign your paper where you have it, because your legal team already knows its terms.

Pricing models: per-project quotes versus a retained bench

Per-project pricing is the right default for lumpy pipelines — a fixed-scope quote you mark up, with your margin locked before you commit to your client. A retained bench reserves a defined block of senior capacity every month at a fixed rate, which you spend across whatever's live. As a rough rule, agencies consistently running more than one project at a time do better on a bench; everyone else does better per project.

Handoff, documentation, and what your agency owns at the end

A build that only its author can maintain is a liability you inherit the moment the project closes. Handoff should include the repository with its full commit history, a README a new developer can follow, documentation of every custom component, an inventory of installed apps with the reason each exists, and credentials transferred into accounts your agency controls. The benchmark: a competent developer who has never seen the project should be able to make a safe change on their first day.

Your Clients Need Technology. You Don't Need to Build It Alone.

Tell us about your agency and the work in your pipeline — we'll come back with how a partnership would run, within 4 hours.

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Partner with us

Let's build behind your brand.

Tell us where your agency is today and what your clients keep asking for — we'll come back with how a partnership would run, within 4 hours.

4-hour reply
On every partner enquiry, business days
NDA before scoping
We'll sign yours, or provide one to start from
Fixed-scope quotes
A clean number to mark up at your own margin
One senior team
Not a rotating bench of freelancers
Tell us about your agency
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