Wix to Shopify

Migrate from Wix to Shopify without losing a thing.

Graduate from a site builder to a real commerce platform. When Wix's ecommerce ceiling starts capping your growth, we move you to Shopify cleanly.

Scope my Wix migration See the work

Senior engineers reply within 4 hours

Products & contentSEO preservedReal commerce toolingFast rebuild

Typical timeline: 3–5 weeks
SEO: Every old URL mapped to a 301 redirect
Cutover: Staged, with a rollback plan
Engagement: Fixed scope after a short audit

Proof, not promises

Shopify stores we've built and run

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2 storesbuilt & maintained (India + UK)ObeeteeRead the case study →

+180%mobile conversionThe Last ApeRead the case study →

Motorcycle Riding Gear3.1xGoogle Shopping ROASMotodriftRead the case study →

In short

What's involved in a Wix → Shopify migration?

Everything moves: catalogue, customers, order history, content, and — critically — your SEO. We migrate into a staging store first, map every old URL to a 301 redirect, QA with real test orders, then cut over in a low-traffic window with a rollback plan.

Why move

Why brands leave Wix

Reason 01
Ecommerce ceiling
Wix is great for simple sites, but its commerce features, apps, and checkout control run out fast as you scale.
Reason 02
Limited data & integrations
Serious performance marketing and retention need clean data and integrations Wix struggles to provide.
Reason 03
Closed, limited theming
Shopify gives you full control over storefront, PDP, and checkout that Wix locks down.

What you get

What we migrate.

Nothing gets left behind — and nothing carries over as technical debt.

Every migration includes6 items

Products, variants, options & collections
Customer accounts & full order history
Metafields, tags & custom attributes
Blog posts, pages & media library
301 redirects for every existing URL
Reviews, subscriptions & app data where an API exists

Wix specifics4 items

Products & media exported and re-uploaded cleanly
Wix URL structure mapped to 301 redirects
Blog & content pages migrated
A conversion-first Shopify theme built from scratch

How it works

How the migration runs.

Step 01
Audit & map
We inventory your catalogue, customers, orders, URLs, and integrations, then map every field to its Shopify equivalent before touching anything.
Step 02
Staging migration
Everything moves into a private staging store first — products, variants, metafields, customers, and order history — with zero risk to your live store.
Step 03
SEO & redirects
Every old URL gets a 301 to its new counterpart, so rankings and backlinks carry over instead of resetting to zero.
Step 04
QA & test orders
Cross-browser QA, checkout and payment test orders, and a full data-integrity check before anything goes live.
Step 05
Cutover & monitor
A coordinated cutover in a low-traffic window — DNS switch, rollback plan, and post-launch monitoring of errors and Core Web Vitals.

Questions

Wix → Shopify — answered.

Wix has no clean export — can you still migrate my store?

Yes. Wix's limited export is a known constraint, so we use a combination of structured exports, API access where available, and controlled scraping of your own content to migrate products, media, and pages accurately.

Will I keep my Wix SEO and URLs?

Yes — we map your Wix URLs to 301 redirects and preserve titles and metadata, so the rankings you have carry over rather than resetting.

How long does a Wix to Shopify migration take?

Wix migrations are usually 3–5 weeks since catalogues tend to be smaller — including a fresh, conversion-first Shopify theme rather than a like-for-like copy.

Will my store go down during the migration?

No. We build and validate everything on a private staging store while your current store stays fully live. The only brief moment of change is the DNS cutover, which we schedule in a low-traffic window with a rollback plan ready.

Do you set up 301 redirects so I keep my SEO?

Yes — a complete 301 redirect map is standard on every migration. We map each old URL to its Shopify equivalent, validate it against your top-traffic and top-ranking pages, and confirm redirects resolve correctly before and after go-live.

What does a Shopify migration cost?

It depends on catalogue size, custom functionality, and integrations — so we give you a fixed-scope quote after a short audit rather than a vague range. You'll know the price and timeline before any work starts, with no invoice surprises.

Can you migrate our apps, reviews, and subscriptions too?

Wherever an export or API exists, yes. Reviews move into Judge.me, Loox, or Shopify Product Reviews; subscriptions into a Shopify subscriptions app; and third-party apps are mapped to Shopify equivalents or rebuilt as custom apps where needed.

Do you keep our customer accounts and order history?

Yes. Customer records, addresses, tags, and full order history migrate across so nothing is lost — important for retention flows, support, and lifetime-value reporting from day one on Shopify.

Something else on your mind? Ask an engineer directly — we reply within 4 hours.

Guide

Wix to Shopify migration, done properly

Migrating from Wix to Shopify is less about moving data and more about not losing anything that matters while you do it — rankings, order history, customer trust, and revenue continuity. Carryup handles Wix → Shopify migrations end to end: catalogue, customers, orders, content, and a complete 301 redirect map, validated on a staging store before a single visitor is affected.

We work exclusively on Shopify and Shopify Plus, so a Wix migration isn't a side project for us — it's core work we've engineered a repeatable, low-risk process around.

What Drives the Cost of a Wix to Shopify Migration

Wix migrations are usually smaller in absolute scope than migrations off open platforms, since Wix stores tend to have smaller catalogues and less custom backend logic by design — Wix is a closed, all-in-one site builder rather than an extensible commerce platform. The cost driver isn't catalogue size or custom code; it's data extraction labor, because Wix provides limited native export tools and no meaningful public API for pulling store data programmatically the way WooCommerce, Magento, or BigCommerce do. Getting products, images, descriptions, and content out cleanly requires a combination of whatever structured export Wix does offer, manual review, and in some cases careful extraction of your own published content. The other real cost driver is that most Wix migrations include building a genuinely new Shopify theme from scratch rather than a like-for-like copy, since Wix's design system doesn't translate to Shopify's, and merchants moving off Wix are usually also looking for a real upgrade in storefront quality.

How Long a Wix to Shopify Migration Takes

Wix to Shopify migrations typically run three to five weeks, the fastest of the common platform migrations, mainly because Wix catalogues tend to be smaller and Wix's commerce feature set is narrower to begin with — there's less breadth of functionality to replicate. Most of that timeline is spent on two things: carefully extracting product, content, and media data given Wix's limited export options, and building a new, conversion-focused Shopify theme, since Wix sites rarely have backend complexity worth preserving but do need a real storefront rebuild rather than a copy. Stores with a large blog archive, extensive use of Wix's built-in booking or membership features, or heavy reliance on Velo, Wix's custom code layer, for site behavior take longer, since those need manual review and rebuilding rather than clean export. Simpler catalogue-only stores with mostly standard product pages are usually the fastest migrations we run across any platform.

Wix URLs, Redirects, and What Actually Carries Over

Wix generates fairly rigid, platform-determined URL patterns — product pages typically live under a fixed path structure, and merchants have limited ability to customize URL slugs compared to open platforms. That rigidity is actually a minor advantage for redirect mapping, since Wix URLs are more predictable than a heavily customized WooCommerce or Magento install. The bigger SEO risk with Wix isn't the redirect map itself — it's that Wix sites often carry SEO weaknesses baked in by the platform: render-blocking JavaScript, limited control over structured data, and constraints on page speed that a Shopify rebuild directly improves. We map every existing Wix URL to its Shopify equivalent with a 301, preserve meta titles and descriptions where they were set, and treat the migration as a chance to fix technical SEO issues Wix's closed system never let you touch — improving Core Web Vitals and structured data rather than just replicating what was there before.

Wix's Closed Ecosystem and the Limits of Data Portability

Wix is architecturally different from every other platform on this list: it's a closed, hosted site builder rather than an open commerce platform, and that shows up directly in migration. There's no equivalent of WooCommerce plugins or Shopify apps to map over in most cases, because Wix functionality is largely built into the platform itself rather than delivered through a rich third-party ecosystem, and what third-party integrations do exist via the Wix App Market are generally shallower than their Shopify counterparts. The bigger constraint is data access: Wix does not offer the kind of comprehensive store export or public commerce API that WooCommerce, Magento, or BigCommerce provide, so migration relies on the export tools Wix does make available, combined with careful manual extraction of anything those tools miss — product descriptions, image assets, page content, and blog posts in particular need direct review rather than a single clean export pass.

Why Businesses Outgrow Wix and Move to Shopify

Wix is a genuinely good tool for what it's built for: getting a simple site online fast with no technical overhead. It's not built to be a serious commerce platform, and that gap becomes obvious as a store grows — checkout customization is minimal, app and integration depth is shallow, performance marketing setups like server-side tracking and clean first-party data are harder to implement well, and the theming system, while easy to use, caps out well short of what a real D2C brand eventually needs for storefront control. Shopify is the inverse: a platform built specifically for selling, with a checkout, app ecosystem, and theming system designed for stores that are actively scaling rather than just getting started. The businesses that benefit most from this move are the ones that have outgrown Wix's simplicity — they need real reporting, serious app integrations, and a storefront they can actually customize — rather than businesses that are just starting out and genuinely fine with a page-builder ceiling.

The Real Risk in Wix Migrations: Assuming a Clean Export Exists

The single most common mistake in planning a Wix migration is assuming it will work like migrating off WooCommerce or BigCommerce — pull a clean export, map the fields, done. Wix simply doesn't offer that; there's no comprehensive backend data export or public API covering the full store, which means teams that don't plan for this discover mid-project that product descriptions, image alt text, blog content, or custom page content isn't available in the format they expected. The second common risk is underestimating how much content beyond the product catalogue needs manual review — Wix sites often have significant page-builder content, custom landing pages, About pages, blog posts, built visually rather than as structured data, and that content needs to be read and rebuilt deliberately rather than exported. We plan for this upfront rather than discovering it mid-migration: a Wix project always starts with a full content and data inventory, not just a product export, precisely because the export alone is never the full picture.

Wix's Data Model: Why It's Different From Every Other Platform

Most ecommerce platforms — even proprietary ones like BigCommerce or Salesforce Commerce Cloud — expose their data through a documented API because they're built to be integrated with. Wix's core design philosophy is closed and self-contained: it's meant to be used through its own editor, not extended or queried externally, and its developer platform, Velo, is aimed at adding custom behavior within a Wix site rather than exposing data for external extraction. That's a legitimate design choice for Wix's target market of small businesses that will never need it, but it means migration tooling that works elegantly for API-driven platforms doesn't apply. In practice, we extract data through the combination of tools Wix does provide, its data export where available and structured content within the editor, and direct, careful review of the published site to reconstruct anything the export doesn't cover — treating the live site itself as a data source, not just the backend admin, since that's often the more complete record.

What Changes Operationally After Leaving Wix

The shift from Wix to Shopify is the most significant operational change of any migration on this list, because Wix and Shopify aren't really the same category of tool — one is a site builder with commerce features, the other is a commerce platform. Day-to-day, that means real app integrations become available for the first time, with email marketing, loyalty, subscriptions, and reviews all gaining genuine depth rather than Wix's shallower App Market equivalents, reporting and analytics get significantly more capable, and the team gains actual control over checkout and theme customization instead of working within Wix's fixed editor constraints. There's a real learning curve here, more than in most other migrations — Shopify's admin has more surface area because it's built for a business actively running paid acquisition, managing inventory across channels, and iterating on conversion rate, not just keeping a simple storefront online. Most teams find that surface area pays for itself quickly once they're using even a fraction of what it enables.

Migration or Rebuild? Why Leaving Wix Is Never Just a Migration

With every other platform on this page, there's a real question about how much existing logic or design is worth preserving. With Wix, that question mostly doesn't apply — there's no backend logic to untangle and no design system that translates to Shopify's, so a move off Wix is, by necessity, a rebuild, not a migration in the technical-debt sense. The decision that actually matters for Wix merchants is different: are you leaving because you've hit a genuine ceiling — checkout you can't customize, integrations you can't get, reporting you can't run — or because you want a different look? If it's the former, the rebuild is worth doing properly, with a conversion-focused Shopify theme built for where the business is headed, not a visual clone of the Wix site. If it's purely aesthetic preference with no functional ceiling yet, it's worth being honest that Wix may still be serving the business fine for another stage of growth.

Hidden Costs in a Wix to Shopify Migration

The single biggest hidden cost in a Wix migration is one most merchants don't discover until they're mid-project: Wix has no comprehensive data export, so "migration" is really a mix of whatever export tools Wix does provide and careful manual reconstruction of everything else — product descriptions, page content, blog posts, image assets. Be skeptical of any quote that treats a Wix migration like a WooCommerce or BigCommerce one, priced purely off product count; without a content and page inventory upfront, that quote is almost certainly missing the manual reconstruction work that ends up being the majority of the effort. Ask specifically how a prospective partner plans to extract content Wix doesn't export cleanly — vague answers here predict scope creep later. A typical Wix to Shopify migration, including a new theme build, runs $6,000–$18,000 and three to five weeks; the range varies more with content volume and custom page count than with catalogue size, which is unusual compared to most other platforms.

Other platforms

Migrating from somewhere else?

Same process, different friction — each platform has its own playbook.

Go deeper before you decide.

Pairs well with

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Get started

Planning a move off Wix?

Tell us your platform, catalogue size, and integrations — we'll scope the migration and get back within 4 hours.

What happens next

01
A senior engineer reads it
Not a sales rep — you hear back within 4 hours on business days.
02
A focused conversation
We talk through your store, what you need and what it would honestly take.
03
A clear scope and price
Fixed scope wherever the work allows, so you know the cost before anything starts.

Or reach us directly

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What do you need?Step 1 of 3

Shopify stores we've built and run

Ecommerce ceiling

Limited data & integrations

Closed, limited theming