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WordPress to Shopify

Migrate from WordPress to Shopify without losing a thing.

Move a content-heavy WordPress (or WordPress + WooCommerce) site to Shopify without sacrificing your blog, your SEO equity, or your editorial workflow.

Scope my WordPress migrationSee the work
Senior engineers reply within 4 hours
Content & blogSEO preservedProducts & ordersEditorial workflow
Typical timeline
4–12 weeks, by content volume
SEO
Every old URL mapped to a 301 redirect
Cutover
Staged, with a rollback plan
Engagement
Fixed scope after a short audit
Proof, not promises

Shopify stores we've built and run

All case studies →
Obeetee Shopify store2 storesbuilt & maintained (India + UK)ObeeteeRead the case study →The Last Ape Shopify store+180%mobile conversionThe Last ApeRead the case study →3.1xGoogle Shopping ROASMotodriftRead the case study →
In short

What's involved in a WordPress → Shopify migration?

Everything moves: catalogue, customers, order history, content, and — critically — your SEO. We migrate into a staging store first, map every old URL to a 301 redirect, QA with real test orders, then cut over in a low-traffic window with a rollback plan.

Why move

Why brands leave WordPress

  1. Reason 01

    Maintenance overhead

    Themes, plugins, hosting, and security updates are a constant tax on a WordPress commerce site. Shopify removes it.

  2. Reason 02

    Commerce bolted on

    Commerce on WordPress is a plugin layer, not the core. Shopify is purpose-built for selling.

  3. Reason 03

    Performance under load

    Content-heavy WordPress commerce sites get slow. Shopify keeps PDPs and checkout fast at scale.

What you get

What we migrate.

Nothing gets left behind — and nothing carries over as technical debt.

Every migration includes6 items

  • Products, variants, options & collections
  • Customer accounts & full order history
  • Metafields, tags & custom attributes
  • Blog posts, pages & media library
  • 301 redirects for every existing URL
  • Reviews, subscriptions & app data where an API exists

WordPress specifics4 items

  • Full blog & content library migrated
  • WordPress permalinks mapped to 301 redirects
  • WooCommerce data migrated if present
  • Editorial workflow rebuilt with Shopify blogs & metaobjects
How it works

How the migration runs.

  1. Step 01

    Audit & map

    We inventory your catalogue, customers, orders, URLs, and integrations, then map every field to its Shopify equivalent before touching anything.

  2. Step 02

    Staging migration

    Everything moves into a private staging store first — products, variants, metafields, customers, and order history — with zero risk to your live store.

  3. Step 03

    SEO & redirects

    Every old URL gets a 301 to its new counterpart, so rankings and backlinks carry over instead of resetting to zero.

  4. Step 04

    QA & test orders

    Cross-browser QA, checkout and payment test orders, and a full data-integrity check before anything goes live.

  5. Step 05

    Cutover & monitor

    A coordinated cutover in a low-traffic window — DNS switch, rollback plan, and post-launch monitoring of errors and Core Web Vitals.

Questions

WordPress → Shopify — answered.

Can I keep my WordPress blog and its SEO on Shopify?

Yes — your blog is often your biggest SEO asset, so we migrate every post and map each permalink to a 301 redirect. Content structure and metadata are preserved so organic traffic carries over.

We run WordPress + WooCommerce — can you migrate both?

Yes. We migrate the WooCommerce store data (products, customers, orders) and the WordPress content library together, into a single unified Shopify store.

Will the editorial workflow be as flexible as WordPress?

We rebuild it with Shopify blogs, pages, and metaobjects/metafields so your team keeps a structured, flexible content workflow — without the plugin and hosting overhead.

Will my store go down during the migration?

No. We build and validate everything on a private staging store while your current store stays fully live. The only brief moment of change is the DNS cutover, which we schedule in a low-traffic window with a rollback plan ready.

Do you set up 301 redirects so I keep my SEO?

Yes — a complete 301 redirect map is standard on every migration. We map each old URL to its Shopify equivalent, validate it against your top-traffic and top-ranking pages, and confirm redirects resolve correctly before and after go-live.

What does a Shopify migration cost?

It depends on catalogue size, custom functionality, and integrations — so we give you a fixed-scope quote after a short audit rather than a vague range. You'll know the price and timeline before any work starts, with no invoice surprises.

Can you migrate our apps, reviews, and subscriptions too?

Wherever an export or API exists, yes. Reviews move into Judge.me, Loox, or Shopify Product Reviews; subscriptions into a Shopify subscriptions app; and third-party apps are mapped to Shopify equivalents or rebuilt as custom apps where needed.

Do you keep our customer accounts and order history?

Yes. Customer records, addresses, tags, and full order history migrate across so nothing is lost — important for retention flows, support, and lifetime-value reporting from day one on Shopify.

Something else on your mind? Ask an engineer directly — we reply within 4 hours.

Guide

WordPress to Shopify migration, done properly

Migrating from WordPress to Shopify is less about moving data and more about not losing anything that matters while you do it — rankings, order history, customer trust, and revenue continuity. Carryup handles WordPress → Shopify migrations end to end: catalogue, customers, orders, content, and a complete 301 redirect map, validated on a staging store before a single visitor is affected.

We work exclusively on Shopify and Shopify Plus, so a WordPress migration isn't a side project for us — it's core work we've engineered a repeatable, low-risk process around.

How much does a WordPress to Shopify migration cost?

The two biggest cost drivers are content volume and whether commerce is already running through WooCommerce. A content-only WordPress site moving to Shopify (for a fresh commerce build) is primarily a content and redirect migration — cost scales with the number of posts, pages, and media assets, plus how much custom-post-type or ACF-driven structure needs to be replicated as Shopify metaobjects and metafields. A WordPress + WooCommerce store adds a second, parallel migration: products, variants, customers, and order history, plus whatever WooCommerce extensions (subscriptions, memberships, custom checkout fields) need to be mapped or rebuilt. Page-builder content — Elementor, Divi, Beaver Builder — is a hidden cost multiplier, since that content is stored as shortcodes or builder-specific markup rather than clean HTML, and often needs manual reconstruction in Shopify's theme rather than automated conversion. We quote after auditing both the content and commerce sides separately.

How long does a WordPress to Shopify migration take?

Timelines vary more on WordPress than almost any other platform we migrate from, because "WordPress site" covers everything from a ten-page brochure site to a decade-old blog with thousands of posts sitting in front of a WooCommerce store. A content-light site with a small product catalogue can move in 4–6 weeks. A content-heavy site — years of blog posts, large media libraries, custom post types, multiple content editors with an established workflow — routinely takes 8–12 weeks, with content and media migration often the longest single phase, not the commerce data. If WooCommerce is involved, product and order migration runs in parallel with content work, but QA has to cover both surfaces before cutover. We scope timeline against actual post count, media library size, and WooCommerce extension complexity rather than a generic estimate, since those numbers move the needle far more than product count alone.

What happens to my WordPress plugins and WooCommerce extensions on Shopify?

Every plugin gets individually audited rather than assumed to "just work" somewhere else, because WordPress's plugin model has no real Shopify equivalent — it's deep, code-level integration into WordPress core rather than an app connecting via API. SEO plugins like Yoast or RankMath are replaced by Shopify's native SEO fields plus metafields for anything custom. Multilingual setups built on WPML or Polylang map to Shopify Markets and Shopify's translation tooling. Form plugins like Gravity Forms get rebuilt as Shopify-native forms or a forms app. If WooCommerce is running the store, its extensions — subscriptions, memberships, custom checkout fields, wholesale pricing — each get mapped to a Shopify app equivalent or, where nothing matches well, rebuilt as a custom app using Shopify Functions. The upside of this audit-and-map process is you shed years of plugin cruft and conflicts, not just relocate them.

Is Shopify actually better than WordPress and WooCommerce for ecommerce?

For running a commerce business specifically, yes — but it's worth separating the two things WordPress does. As a CMS, WordPress is genuinely more flexible than Shopify's content tools; that flexibility is exactly why sites end up with the plugin sprawl and maintenance burden we're migrating them away from. As a commerce platform, WooCommerce is a plugin bolted onto a system that wasn't built for selling — every update to WordPress core, your theme, or any of your 20+ plugins carries a real risk of breaking checkout, and you're the one who owns hosting, SSL, PCI compliance, and security patching. Shopify is purpose-built for commerce: checkout is hardened and continuously improved, hosting and scaling under load is handled for you, and app conflicts are far rarer since apps operate through defined APIs rather than hooking directly into shared PHP execution. You trade some raw CMS flexibility for a platform that doesn't break on a Tuesday-morning plugin update.

What are the biggest risks when migrating a content-heavy WordPress site?

The biggest risk is underestimating how much SEO equity is sitting in URLs the site owner doesn't think about day to day — old category pages, tag archives, author pages, and years-old blog posts that still rank for long-tail terms and quietly drive a meaningful share of organic traffic. Migrations that only redirect the current navigation menu and top pages routinely see a traffic drop weeks after launch when these secondary URLs 404. The second major risk is media: WordPress stores uploads in a dated folder structure (/wp-content/uploads/year/month/) referenced directly in post content, and a naive migration that moves the database but not the actual image files breaks every inline image across the site. The third is internal linking — years of manually placed contextual links between posts often use full URLs rather than relative paths, and those need auditing so they don't silently point back at a domain that no longer resolves the same way.

How do you migrate WordPress content and media at scale?

Content extraction runs through WordPress's native export (the WXR/XML format) for structured post and page data, and the WordPress REST API for anything the export handles poorly — custom post types, ACF field data, and taxonomy relationships in particular. ACF fields get mapped to Shopify metafields and metaobjects field-by-field rather than dumped as raw text, so structured content stays structured on the other side instead of becoming an unstructured blob. Media migration is its own workstream on content-heavy sites: every image referenced in post content gets pulled from the WordPress uploads directory, re-hosted on Shopify's CDN, and every in-content image URL gets rewritten to match — skipping this step is the most common cause of broken migrations we see when auditing DIY attempts. For WooCommerce stores, product, customer, and order data moves via the WooCommerce/WordPress REST API in parallel with the content migration, then gets reconciled against the CSV export as a validation pass.

What changes day-to-day once I'm running Shopify instead of WordPress?

The maintenance tax disappears first and is usually the most immediately felt change — no more plugin update anxiety, no more hosting or server management, no more scrambling when a security patch is needed. Editorially, the workflow shifts from WordPress's native flexibility to a more structured system: Shopify blogs and pages handle standard content well, and metaobjects cover custom content types, but teams used to WordPress's free-form custom post types and page builders need to adjust to a slightly more defined structure. What you gain operationally is real: Shopify's admin doesn't buckle under a traffic spike the way a self-hosted WordPress commerce site can, checkout doesn't depend on plugin compatibility, and every content and commerce change happens in one unified admin instead of juggling WordPress for content and a separate mental model for WooCommerce. Most editorial teams report the tooling feels leaner within a few weeks, even if it's initially less flexible than what they're used to.

Migration or Rebuild? Deciding Whether to Move the Whole Site or Just the Store

WordPress raises a decision most other platforms don't: do you migrate everything — content and commerce — to Shopify, or keep WordPress running purely as a headless CMS for content while moving only commerce to Shopify? For content-heavy sites with years of editorial investment, a large contributor team, or deep reliance on WordPress-specific plugins for content workflows, a headless setup connecting WordPress content to a Shopify storefront via API can preserve editorial flexibility while still getting commerce off WooCommerce entirely. For most merchants, though, a full migration to Shopify's native blog and metaobjects is simpler to operate long-term, since it collapses two systems and two sets of maintenance into one admin. The deciding factor is usually team size and editorial complexity: a small team publishing standard blog posts is almost always better served migrating everything; a large editorial operation with custom content types and a mature workflow is where the headless option genuinely earns its added complexity.

Hidden Costs in a WordPress to Shopify Migration

The most common hidden cost in a WordPress migration is media — specifically, agencies that quote off post count without accounting for the fact that every inline image across years of blog content needs to be pulled from the WordPress uploads directory, re-hosted, and have its in-content URL rewritten, or the entire site ends up with broken images post-launch. The second is page-builder content: if your site uses Elementor, Divi, or a similar builder, that content is stored as builder-specific shortcodes rather than clean HTML, and a quote that doesn't account for manual reconstruction of those pages is missing real scope. Ask directly whether a prospective partner has audited your media library size and page-builder usage, not just your post count, before quoting. A content-light WordPress-plus-WooCommerce migration typically runs $10,000–$30,000 over four to six weeks; a content-heavy site with a large media library and custom post types typically runs longer and higher, into the eight-to-twelve-week range regardless of product count.

Other platforms

Migrating from somewhere else?

Same process, different friction — each platform has its own playbook.

Further reading

Go deeper before you decide.

Pairs well with

Pairs with these.

Get started

Planning a move off WordPress?

Tell us your platform, catalogue size, and integrations — we'll scope the migration and get back within 4 hours.

What happens next
  1. 01
    A senior engineer reads it
    Not a sales rep — you hear back within 4 hours on business days.
  2. 02
    A focused conversation
    We talk through your store, what you need and what it would honestly take.
  3. 03
    A clear scope and price
    Fixed scope wherever the work allows, so you know the cost before anything starts.
What do you need?Step 1 of 3

Pick everything that fits — this tells us who to bring to the call.

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