WUD Homes' standard Shopify theme couldn't handle the complexity of furniture — materials, dimensions, room fit, delivery anxiety. We built the components that addressed every pre-purchase question.
WUD Homes designs and retails premium wood furniture — dining tables, bed frames, bookshelves, and storage — crafted to last. Beautiful products. The store, however, was doing them a disservice. Furniture has a high-consideration purchase cycle: customers need to visualise scale, understand materials, verify dimensions, and feel confident about delivery before clicking buy. The default Shopify product page addresses none of this. We built the components that do.
Choose a page and a device, then scroll inside the frame — this is wudhomes.com as it runs in production today.
Images showed beautiful furniture in styled rooms, but there was no way for customers to understand actual dimensions relative to their space. No measurements overlay, no room size guide, no scale reference in photos.
Products available in multiple wood finishes and fabric options showed variants as text dropdowns. Customers had no context about what "Sheesham Natural vs Walnut Finish" actually looked like or felt like.
No visible delivery timeline, no information about assembly, no clarity on whether they would deliver to the customer's floor. For a 40,000 purchase, these unanswered questions were sending people away.
The support team was handling 60+ chats per day — almost entirely basic questions: "What are the exact dimensions?", "Do you deliver to my area?", "Is assembly included?". The product page should answer these.
6 workstreams, delivered by one team.
Built a custom dimensions display with a room-fit guide — customers input their room size and the component shows whether the product fits comfortably, fits tight, or is too large. Reduces purchase anxiety dramatically for large items.
Replaced dropdown selectors with visual material tiles — large swatches with names, close-up texture photos, and material descriptions (grain pattern, hardness, care requirements). Customers now make material decisions confidently.
Built a dynamic delivery estimator (pincode-based delivery date), an assembly service selector (self-assembly vs professional installation), and an explicit delivery scope declaration (white-glove or kerbside). Support queries dropped 31%.
For the top 20 SKUs, built a configurator that lets customers choose finish, fabric, and size while seeing the price update live. Selected configuration generates a cart line item with the custom variant encoded.
Integrated a lightweight AR-lite room visualiser — customers upload a photo of their room and see the product overlaid at correct scale. Works in-browser, no app download required.
Installed and customised Judge.me with photo review incentives. Product pages now show room photos from real customers — the most powerful trust signal for furniture. Average review count per product went from 0 to 8 in 90 days.
The sequence of work, week by week.
Analysed 500 support conversations to identify the top 10 pre-purchase questions. These became the component brief.
Dimension tool, material tiles, delivery module, and configurator built and tested on staging.
Room visualiser integrated. Judge.me customised and Klaviyo review-request flows activated.
Customers spending more time on product pages — engaging with configurator, material tiles, and dimension tool.
Paid traffic converting better because product pages now close the gap between interest and confidence.
Delivery module and dimension tool answered the questions that were flooding the support team.
Customers using the configurator add upgrades (premium fabric, professional assembly) at checkout.
Carryup, a Shopify-only design and engineering studio based in Bengaluru. Our engagement with WUD Homes: Custom Component Development.
wudhomes.com runs on Shopify.
Dimension and room-fit component; Material story tiles; Delivery and assembly transparency module; Live product configurator, and 2 more workstreams. The full scope is broken down in the "What we built" chapter of this case study.
We only publish case studies where we can show real, verifiable metrics tied to Shopify data — but every brand's starting point is different. WUD Homes's results reflect what was possible given their specific gaps; your results will depend on where your store, tracking, and funnel currently stand.
We won't promise a specific number without seeing your data first. What we can promise: a diagnostic that tells you honestly whether the same class of fix applies to your store.
Tell us about your brand — we'll tell you honestly what it would take to build it, and where the revenue opportunity is.
