Anantham Silks has been selling handwoven silk sarees for decades through their physical store. Their customers are loyal, knowledgeable, and accustomed to a high-touch buying experience — where the seller knows their preferences, their occasions, and their taste. Going online meant solving a hard problem: how do you replicate the trust and personalisation of a family silk shop in a digital storefront? The answer was a Shopify store for discovery and a dedicated mobile app for the buying relationship.
Their customer base was geographically concentrated. Customers and silk enthusiasts across the UK, US, and internationally had no way to buy. The brand was invisible online — no website, no shopping capability.
A handwoven silk saree has zari work, border patterns, and weave textures that look completely different at different zoom levels. Standard Shopify product pages showed one medium-res image. Customers couldn't see what they were buying.
Their customer base expects quality in every touchpoint. A standard Shopify theme with generic layout would have communicated the wrong brand signal. The digital presence needed to feel as considered as the product.
Their repeat customers wanted to be remembered — their occasions, their colour preferences, their size. A standard storefront treats every visitor identically. The mobile app was the solution to bringing relationship-based selling online.
Designed a custom Shopify theme that reflects the brand's heritage — muted gold tones, serif typography, temple-inspired graphic elements. Collection pages organised by occasion (wedding, festival, daily wear) and weave type.
Worked with the brand to establish a photography standard: macro shots of zari work and border patterns, full drape shots on model, and flat-lay detail shots. Built a Shopify product page template that showcases all three view types.
Built a native mobile app (iOS + Android) using React Native, connected to the Shopify Storefront API. The app offers a personalised feed based on purchase history and wishlist — curated collections pushed to each customer based on upcoming occasions they've shared.
The mobile app includes a WhatsApp-style chat with the Anantham team — customers can share photos of their outfit, describe an occasion, and get saree recommendations. The team can share product links directly in chat. Relationship-selling, scaled.
App users set up a profile with upcoming occasions, colour preferences, and budget range. The app surfaces relevant products before those occasions and sends personalised push notifications. Customers feel remembered.
Built a premium gifting checkout flow — custom packaging selection, personalised message card, specific delivery date. For a brand whose customers buy for weddings and festivals, the gifting experience is as important as the product.
The sequence of work, week by week.
We only publish case studies where we can show real, verifiable metrics tied to Shopify data — but every brand's starting point is different. Anantham Silks's results reflect what was possible given their specific gaps; your results will depend on where your store, tracking, and funnel currently stand.
Timelines vary by scope, but most engagements follow the same pattern: a diagnostic phase in week one, then delivery in two-week sprints. See the sequence above for how this specific engagement was paced.
We won't promise a specific number without seeing your data first. What we can promise: a diagnostic that tells you honestly whether the same class of fix applies to your store.
The underlying levers — tracking accuracy, checkout friction, funnel structure — are largely industry-agnostic. See our industry pages for category-specific context.
Tell us about your store — we'll tell you exactly where the revenue opportunity is and what it would take to capture it.
